Backlinks, also known as inbound links, are links that direct a user towards your website. The backlinks leading to your website are an indication of your website’s popularity. Websites with more quality backlinks are given more credit by Google, making them more relevant and increasing their chances of appearing as results.
Backlinks have become immensely important in SEO marketing techniques and now are considered to be building blocks to a well-optimized site. The number of backlinks is irrelevant unless they are superior-quality links. The relevance of a site to a keyword is calculated by search engines by the quality of links. The quality of a link is an indication of its relevance to a website or keyword. Connecting two websites that have nothing in common is irrelevant and might not generate sufficient traffic to the linked website. iBrandox is one of the leading SEO marketing companies in Gurgaon that follows backlinking guidelines strictly.
Search engines like Google look for links that occur naturally rather than links that have been added just to increase their number. Since this is a widely used technique and is quite important for Google optimization strict guidelines are followed and the algorithm is updated from time to time to overcome all false techniques to increase backlinks. A deceptive technique used by several website owners is linking their website to a link farm. This link farm automatically opens pages or connects to hidden links. Link farms are ignored by search engines, however, linking to them can get a website banned.